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The129th virtual Canton Fair came to a close on April 24. Xu Bing,Spokesperson of the Canton Fair and Deputy Director General of China Foreign TradeCentre introduced the overall situation.
Xusaid that guided by Xi Jinping Thought on Socialism with ChineseCharacteristics for a New Era, we implemented the instructions of PresidentXi's congratulatory letter as well as the policies and deployments made by theCentral Committee of CPC and the State Council on stabilizing foreign trade.Under the strong leadership of the Ministry of Commerce of PRC and GuangdongProvincial Government, with the great support of various departments of thecentral government, local commerce departments and Chinese embassies andconsulates abroad, and concerted efforts of all the staff, the 129thCanton Fair operated smoothly with positive outcomes achieved.
Xu stated that at present, the Covid-19 isstill spreading across the globe, while globalization has run up againstheadwinds. At the same time, global industrial and supply chains are faced withprofound adjustment with increasing uncertainties. Themed “Canton Fair, GlobalShare”, the 129th Canton Fair was held successfully online in theprinciple of “open, cooperation and win-win”. The Fair has not only made due contributionsto maintaining the sound momentum of foreign trade, advancing innovation-leddevelopment of foreign trade, and ensuring smooth global industrial and supplychains, but also injected strong impetus into international trade and economicrecovery.
Xuintroduced that the Canton Fair virtualplatform had operated smoothly. The following columns were set up on theplatform, including Exhibitors and Products, Global Business Matchmaking, VRExhibition Hall, Exhibitors On Live, News and Events, Services and Support,Cross-border E-commerce Zone. We integrated functions of online displaying,marketing and promotion, business matchmaking and online negotiation to build aone-stop trading platform breaking the limit of time and space for companiesfrom home and abroad to do business at their fingertips. As of April 24th,the Canton Fair official website was visited 35.38 million times. Buyers from 227countries and regions registered and attended the Fair. Diverse andinternational mix of buyer attendance was again reflected in the stable growthof the number and the record-high source countries. Guarded by the level-3cybersecurity mechanism, the official website operated smoothly and no majorcybersecurity and information security incidents emerged. With better functions,services, and improved user experience, the Canton Fair virtual platformachieved the goal of “register, find products, and conduct negotiations” forbuyers and suppliers, and was highly commended by exhibitors and buyers alike.
Newproducts and technology brought dynamism to the virtual Canton Fair. 26,000 exhibitors carefully prepared and displayed new productsmade with revolutionized technology in creative forms, showcasing to the worldChinese companies’ vitality in innovation and a brand-new image of Chineseenterprises and Chinese brands as well as “Made in China” and “Created inChina” products. In the 129th Canton Fair, exhibitors uploaded over2.76 million products, an increase of 290,000 over the last session. Accordingto the information filled in by companies, there were 840,000 new products, anincrease of 110,000; 110,000 smart products, 10,000 more than the last session.Smart, cost-efficient, high-tech products with high added-value, self marketingand self-owned IP and brands witnessed a steady growth, with advanced, smart,branded, and personalized products as the mainstream. 340 overseas enterprisesfrom 28 countries and regions uploaded over 9000 products. A comprehensivecollection of superb products attracted global buyers to conduct negotiations. Virtualexhibition hall attracted an accumulation of 6.87 million visits, with that of theNational Pavilion 6.82 million visits, and the International Pavilion 50,000visits.
Newphilosophies and models were embraced by buyers and exhibitors. As the third virtual session, the 129th Canton Fairempowered exhibitors with an Internet Plus platform. Thanks to the previous twosessions, exhibitors had a deeper understanding about digital marketing andlive-streaming. In the 129th session, they were able to displayproducts in various forms and provide diversified customer service. The livestreams were viewed 880,000 times. With optimized live-streaming resources,exhibitors were better prepared with more targeted live-streaming content.Through live-streaming and interaction with buyers, exhibitors gained a moreaccurate comprehension of market demands, hence advancing R&D and marketingin a more targeted fashion. On average, each live stream was watched 28.6% moretimes than the last session. The VR Exhibition Hall, where VR booths ofexhibitors were located, was set up based on product categories to provide animmersive experience for buyers. 2,244 exhibitors designed and uploaded 2,662VR booths, which were visited more than 100,000 times.
Newmarkets and new demands offered bright prospects. Exhibitors took full advantage of domestic and internationalmarkets and resources via the Canton Fair, satisfied new demands in the twomarkets and contributed to the dual circulations. Fruitful outcomes intraditional markets were achieved while closer ties with emerging markets wereestablished. Chinese companies were active in exploring the domestic market. Duringthe 129th Canton Fair, we ramped up invitation of domestic buyers. 12,000domestic buyers registered, attended the Fair and initiated 2400 times of instantmessaging, submitting nearly 2000 sourcing requests. We have taken variousmeasures to connect domestic trade with foreign trade, boost domestic sales of commoditiesoriginally produced for exports, and give exhibitors a leg-up in seizingenormous opportunities brought by burgeoning domestic demands and upgradedconsumption. Together with the Department of Commerce of Guangdong Province andrelevant chambers of commerce, “Driving Domestic and Foreign Trade in the DualCirculation” eventwas successfully held. Nearly 200 exhibitors and over 1,000 domestic buyers participatedin the matchmaking on site. Exhibitors gave positive feedback that it was aproductive event.
Trade matchmaking was conducted in asmarter and more precise manner. We optimized the features of processingsourcing request in exhibitor’s account and instant messaging, improvedlive-streaming resource distribution and management of Exhibitor Centre tofacilitate more precise trade matchmaking. A practical and convenient function,e-business card served as an important channel for exhibitors to collect buyers’information. Nearly 80,000 business cards were sent through the Canton Fairwebsite. A tag of “domestic trade” was added to morethan a million products, and buyers could select these products with just oneclick. We also put out an online guide book of quality exhibitors on domestictrade to help suppliers and buyers connect with each other quickly. In the “RuralVitalization” zone, an exclusive tag was added to 1160 companies of 22provinces and cities for targeted matchmaking.
Various trade promotion activitiesfocused on tangible effects. We staged a series of quality supporting events to play theCanton Fair’s role of a comprehensive platform with multiple functions. 44 “Promotionon Cloud” activities were held in 32 countries and regions around the world,where global coverage was achieved and “Belt & Road” and RCEP countriesfocused on. Online agreement signing ceremonies were held with 10 industrialand commercial agencies such as Chinese Chamber of Commerce of Brazil (CCCB)and Chamber of International Commerce of Kazakhstan, further expanding CantonFair’s network. We held matchmaking events for Russia’s largest retailer X5Group, Indonesia’s largest retailer Kawan Lama Group, and America’s fifthlargest retailer Kroger and Chinese suppliers, organized promotions ofindustrial clusters such as Shantou toy, Guangdong small household appliances,Zhejiang textile and Shandong food industry, offering an efficient onlinenegotiation channel for over 800 brand exhibitors and key industrial basesrecommended by trading delegations and important buyers to drive targetedmatchmaking between key domestic industries and international markets. 137 newproduct releases were held by 85 leading enterprises of 40 exhibition sectionsfrom 20 trading delegations, covering electrical and electronic products, dailyconsumer products and textiles and garments. We launched 2020 CFAwards New Product Show to demonstrate quality Chinese products with the mostinnovation and commercial value to the world. Canton Fair PDC attracted nearly 90 specialized design agencies from12 countries and regions including France, South Korea, the Netherlands, andprovided a platform for around-the-clock display and communication to assistenterprises in improving quality, building brands and exploring markets byinnovation on design.
Supporting services were perfected. An online-offline merged model to deal withcomplaints of IPR and trade disputes was enhanced to ensure IPR protection in ahigh standard. 167 exhibitors were filed in IPR complaints, and 1 enterprise wasdetermined as constituting alleged infringement. 7 financialinstitutions of the Financial Services Section customized exclusive productsfor exhibitors. The Section was visited nearly 49,000 times, with more than3,300 loans offered and around 78,000 cases of settlement handled in total. We also organized an offline financing eventwith Bank of China Guangdong Branch to achieve face-to-face communication withexhibiting companies and provided targeted financial services. Online customs services were enhancedto guide enterprises to take full and better advantage of relativepolicies. Foreign trade services were offered in an integrated way, such aspostal service, transportation, commodity inspection, product qualitycertification, to build a “one-stop” service platform. We set up theCross-Border E-commerce Zone and held activities themed “Same Tune, SharedView” to connect with e-commerce platforms and extend the benefits to morecompanies. China’s 105 Cross-Border Comprehensive E-Commerce Pilot Zones werepresented to the world. We perfected our multimedia,multi-lingual and 24/7 smart customer service system that featured “staffsupport plus smart service” to offer convenient services for both buyers andexhibitors.
Xuintroduced that Canton Fair’s value lies in its contribution to the tradecooperation between China and the rest of the world in an innovative way,one-stop trade negotiation and sourcing for Chinese and foreign companies,reliable resources of supplier and buyer, insight into industrial trend andglobal trade and comprehensive services. The Canton Fair has boosted thedevelopment of Chinese and international exhibition industry, and advancedChina’s foreign trade, global trade and world economic growth. In the future, we at the Canton Fair will further serve China’s nationalstrategy, all-round opening up, innovation driven development of foreign trade,and the establishment of a new development pattern. According to the demands ofChinese and foreign companies, we will keep optimizing our services to providemore benefits to businesses at home and abroad.
Xusaid media outlets worldwide produced well-designed and multi-dimensionalreports on the 129th Canton Fair, telling the story and spreadingthe voice of the Fair, thus creating a positive public opinion atmosphere. Helooked forward to meeting everyone in the 130th session.
